ColourPop BFF Mascara in Blue Ya Mind shows the open tube and wand, brush loaded with vibrant cobalt blue, as a bold swatch arcs behind on white; doodle-print cap and volumizing label spotlight the colorful, lash-lifting formula.
Fanned-out lashes coated in Blue Ya Mind BFF Mascara, showcasing bold electric-blue pigment and length on a close-up brown eye; studio swatch of ColourPop BFF Mascara on upper and lower lashes.
Bright cobalt lashes coated in Blue Ya Mind ColourPop BFF Mascara fan out on a model's eyes as she lifts a false lash near her lid; bold blue liner and glossy nude lips finish the studio close-up beauty look.
ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.

BFF Mascara

Blue Ya Mind

$10.00 $5.00 50% off
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Electric from root to tip. 💙 Blue Ya Mind coats every lash in a vivid, saturated blue that makes eyes pop on every eye color. Stack with liner, layer over black, or go full-tilt. The boldest thing in your makeup bag. ✓ 100% Vegan & Cruelty-Free

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